We are starting a new year and with it many expectations regarding our broadcasts, to our listeners and what we can do to reach more and more listeners and more than that, May more lives be transformed by the power of the gospel.
The year 2023 was really very special for all of us, we completed 1 year of our App, we had the visit of President Andy Baker to Brazil and we were able to further expand our
reach on social media.
Since mid-July, André Magaldi has been helping us and working very intensely so we can reach more people through social media, apps and promotional creatives. We really have a lot to thank him and his entire family for being involved in this work.
Andy Baker, president of World Christian Broadcasting came to Brazil in June and during a
week we presented our country to him. In a meeting with our team in Brazil, Andy presented a shortwave transmission project with 8 languages and our reach around the world.
On that occasion, we were in Ouro Preto and spoke with Danilo Nonato. Danilo has been
one of our collaborators for a few years and has voluntarily coordinated our follow-up on short waves and the world of radio, a program that airs every Saturday. It was a really good time with Andy Baker here in Brazil.
During the month of November and part of December we ran a promotion for our listeners, with the objective to celebrate the 5th year of Radio Palavra Alegre. Thus, the following were drawn: 2 radio sets, 2 Radio Images books by Antonio Argolo and 10 t-shirts Radio Palavra Alere. During this period we had more than 100 people signed up for the promotion and the draw was held on December 11th live on our social networks. We received several emails and whatsapp from listeners thanking for participating in the promotion and for doing this kind of promotion.
I want to highlight the email received from Antonio Argolo, he is a professor, master in design, culture and interactivity, he lives in the northeast of Brazil and said:
Congratulations on the anniversary campaign of Palavra Alegre. Yesterday I had some commitments, but I only followed the results of the draws today.
I have already received many interesting gifts from Palavra Alegre, one of which is being able to listen to broadcasts in Portuguese with excellent quality through Ondas Curtas.
Radio plays an important role in social guidance, this became clear during the pandemic,
but the economic recession made it difficult for many broadcasters to survive. Listen to a broadcast international in our language, as in times past, is a privilege. I also received a QSL printed. Hence the need to value the transmissions of the Palavra Alegre, reiterating the wishes of success and long life.
Listeners like freebies, your idea of motivating them through sweepstakes is interesting.
We suggest including, perhaps not too expensive, pens from the Palavra Alegre brand. I already realized that there is interest in the program, praise for the quality of reception and also for the images of the QSLs.
Rádio DX was a good idea, which expanded and consolidated Palavra Alegre’s audience among those who practice listening to radio and Short Waves. It is the only program of its kind in Portuguese, with very well qualified production and presentation.
In general, I like the format of the program: there is space for biblical reading, studies, guidance on health, finances, spiritual matters and programming dedicated to our hobby. The songs are perfect, there is a diversity of content presented involving all genres. I heard the the Fun Bible program, on Palavra Alegre, I missed RTM and HCJB. I’m from the time that children’s programs were still listened on these broadcasts.
Madagascar World Voice has a very beautiful QSL proposal, the images include the
nature of the island in allusion to sacred messages. Madagascar has interesting elements to compose, perhaps, a complete series of QSLs with themes of flora, fauna, ocean, population, missionary projects.
In addition to confirmation, these QSLs are advertising media that serve to publicize actions political, cultural, religious and tourist. It is the object most valued by listeners, it has a memory and a history that goes beyond the very existence of a broadcaster.
Finally, I want to wish everyone a great year 2024 and may this year be even better than 2023 by the grace of God. And I finish with this verse.
The preparations of the heart belong to man, But the answer of the tongue is from the Lord. 2 All the ways of a man are pure in his own eyes, But the Lord weighs the spirits. 3 Commit your works to the Lord, And your thoughts will be established. Proverbs 16:1-3
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